Wednesday, September 8 2021

What Is a Good Business Card and What Makes It Effective?

What-makes-a-good-business-card.jpg, Sep 2021
Business Card Strategies

As the world advances, people are inventing new and advanced ways of doing business. And it is a fact that every business runs by adopting strategies.

The business strategies come in different ways, and one of the ways is using the business card.

A business card represents the next step in making your small business dream a big reality. Business cards are one of the proven ways to market your business and expand your customer base successfully. Whether you are a multinational company, a small company, or an SEO agency, having a business card will help make people get the right idea about you and your company.
Importance of a Good Business Card
A good business card does more than just carrying your contact information. A business card reflects your business reputation, so it needs to be good and efficient looking. When you have a business card, it will make you look professional, build trust in customers, especially when you have a small business, and set your business apart from others.
 A perfectly designed good business card can differentiate your business from others as you handover it to your clients. The business card is an affordable marketing technique that is the primary means of communication between you and your potential customers. Using it spreads awareness among the people about your brand, and it leads to expanding your business.
Ways to make your business card Effective
One of the most important things about doing business is building people's trust and convincing them that you do your work accurately and professionally. And to do this, you need to make your business card good enough that your quality of work appears. To make it an effective business card requires more than just mentioning your name and your contact information. There are many things you can add to your card to make it an effective one. For this, we have mention below some of  the ways, and these are as follows;
Use a good quality paper
One of the most important things to consider is quality, and the quality of anything is just measured in the first look. Using good paper shows your clients that you are willing to get better results and higher quality products. It will build in a feeling that if your card is of good quality, you are conveying a quality business.
Make it easy to read
Using a unique font is good, but you need to ensure the fonts you choose are not too small, too fancy, or distorted somehow. It must be classic and easy to read to make it more effective. If you have a lot of information to display, be sure to keep the text size large enough to read without difficulty.
Consider the Logo
Design your logo in such a way that it must be complementing and be the most prominent feature of your business card. Try to add at least two colors fr the logo, which are the standard number for the color. While the logo fonts can dictate the fonts, you use in the rest of the card. If your company has something to do with children, please use one child-like font and one standard font, like Helvetica. In this way, you can make your business card more attractive and effective to the clients.
Include needed and important information
You must add only those information detail in which your client is interested. Don't include irrelevant information; this may give a wrong impression. The information should be mentioned clearly and straightforwardly. It's tempting to reduce the font size and include every social network profile, a slogan, and nothing more is needed. This way, nothing will be memorable to the people.
Print the card Professionally
 Try to make your business card print professionally as business cards often come across as cheap or second-rate, and that's not the impression you want to give your clients. Homemade cards are not more effective however it does include your hard work, but nowadays people prefer professional things, by doing it so you can enhance your companies reputation.
Wrapping Up!
Every organization or company requires new and efficient ways of doing business, and now things have become more manageable and efficient with the arrival of the internet. You can see more people are turning towards digitalized working, but your business success doesn't only depend on technology and digital work. There are many other things that you need to consider about your business. Such as having a good business card for your company. Although it seems a little piece of paper, it has much importance as it is the way to attract more and more customers to your business.
If you want to know about the working of a business card, then you are at the right place. Here in this article, we have mentioned above a guide for the business card. We hope that it will make you understand how important a business card is for your company, whether small or big.

 

 

Friday, August 6 2021

How do you control your print inventory and items needing ordered?

Most companies are using spreadsheets or paper clipboard control to keep track of the items needing to be ordered by the various printers they use for all of their items.  

Whether your company is large or small, we have created an online order portal that allows you to see YOUR products and order them in the quantities you think best.

Business cards, envelopes, letterhead, magnetic signs, carbonless forms, continuous forms, fliers, brochures, banners, backdrops, table covers... you think it, we'll print it!

Email us if you are interested in having your own custom online order point to manage the items your office or business needs.

Monday, August 2 2021

Typs of Different Printing Methods

What Are Different Printing Methods?

  • Offset Lithography.
  • Flexography.
  • Digital Printing.
  • Large Format.
  • Screen Printing.
  • 3D Printing.
  • LED UV.

Offset Lithography

Often used for:

  • Rough-surfaced media e.g. wood, canvas and cloth
  • Versatile method so can also be used for books, paper, stationery and more

Also known as offset printing or litho, offset lithography is a popular method to mass produce printed items. This method involves printing plates,  which each hold an imageor images of the content that is being printed.

These plates are then transferred onto press rollers or rubber blankets before going onto the print media. The print media doesn't come into contact with the metal plates, which extends the life of the plates. The flexible material of the rollers means offset lithography can be used on any media with rough surfaces. 

Offset lithography is used to produce consistently high quality images and can be used for small or high volume print jobs. It's also a versatile choice as it can print on any flat surface, regardless of whether it's smooth like paper or rough like canvas. 

Flexography

Often used for:

  • Packaging and labels
  • Items with continuous patterns (wallpaper etc.) 

Flexographic printing is commonly used for printing on uneven surfaces. This style of printing uses quick-drying, semi-liquid inks and can be used for high volume jobs.

Flexible photopolymer printing plates wrapped around rotating cylinders on a web press are used. These inked plates have a slightly raised image of the content on them and are rotated at high speeds to transfer the image onto the print media.  Flexography is a popular choice for its high press speeds, suitability for long runs and ability to print on a huge range of media including plastic, cellophane and metallic film. 

Digital Printing

Often used for:

  • Posters and signs
  • Labels, newsletters, menus and fliers

Digital printing is a modern method that covers a variety of different techniques including inkjet printing and laser. In digital printing, images are sent directly to the printer using digital files such as PDFs. This eliminates the need for a printing plate, which is used in other types of printing such as lithography, and can save time and money (unless you're printing in larger numbers).

Digital printing allows for quick turnaround and allows businesses to print on demand. It's also great for small run jobs - requests can be made for as little as one print. If you choose digital printing for the right job, it can make for a cost-effective method that still produces high quality prints similar to that of the other, bigger-scale options. 

Large Format

Often used for:

  • Large signage (billboards, posters, vinyl banners)
  • Wallpaper and murals
  • Floor graphics
  • Laminating

As the name might suggest, large format printing exists to produce maximum print roll width. Perfect for traditional advertising mediums and businesses who are looking to make a huge impact on their customers, this printing method gifts you with a much bigger area to work on, as opposed to the other methods such as digital printing.

Rather than printing onto individual sheets, large format printing uses rolls of prints that are fed incrementally to produce one large sheet. 

For large print media such as building wraps, billboards, banners and murals, large format printing is the best option. The other printing methods will not be able to produce as large a material. Most businesses choose large format media to produce flat items which can be hung on a wall, but they can also be folded or made to stand freely. 

Screen Printing

Often used for:

  • Printing logos and graphics onto clothes
  • Fabric banners
  • Posters

Screen printing is a printing technique where fine material or mesh is used to transfer an image onto another material. The mesh is stretched out so it creates a screen and ink is pressed against it in order to successfully print the image. Popularly used to print graphics onto clothes and other pieces of fabric, screen printing can also be used for paper and metal. 

There's a lot of setting up required with screen printing, so it's best used for printing repeat items in bulk. It's not very cost-effective for small number orders. But if you need a lot of the same image, it's a highly cost-effective method of printing. 

3D Printing

Often used for:

  • Promotion and marketing freebies
  • Novelty items
  • Display items
  • Toy figurines

3D printers have continued to get more and more sophisticated. Today, even items with interior moving parts can be printed. After the details have been worked out on a computer programme such as CAD, miniscule layers are printed on top of each other using a special plastic substance. 

LED UV

Often used for:

  • Newsletters, posters and leaflets
  • Magazines, catalogues, brochures and prospectuses
  • Stationery

LED UV printing is a popular method among businesses due to its extremely high quality prints and quick turnaround times.

It's a form of digital printing that uses UV (ultraviolet) lights to dry the ink as it's being printed. 

You no longer have to wait for the ink to dry, which saves time and the colours come out looking much sharper and clearer. 

LED UV is eco-friendly as it uses less power than traditional print machines and unlike many of the other methods, it's not limited to the type of stock (printing materials) or to certain print jobs.

Its versatility means it's ideal for a wide range of projects including brochures, catalogues, prospectuses and posters. Because of its ability to instantly dry ink and produce bright, vivid colours, it can turn an ordinary product into a luxury, high quality product that is attention grabbing.

 

Sunday, August 1 2021

Welcome to The Ink Spot

We are beginning a series on Printing Terms.  For example, have you ever wondered what a Register Form is?

Stay tuned, we will be letting you know the printing terminology and helping to bring a greater understanding of what kinds of printed items ex